Against the backdrop of the COVID-19 pandemic, the FMCG industry has been forced to reinvent business strategies to cope with this unprecedented crisis. In the last 24 months, the FMCG industry was quick to adapt to the ‘here and now’ requirements of the pandemic; agile supply chains navigating through ever-evolving and distinct lockdown regulations of each state; embracing online channels and actively reshaping portfolio. While the parameters related to both lives and livelihoods have started moving in the right direction, it is becoming increasingly clear that the rules of winning in the African  FMCG are going to be very different and not merely an extension of the past. In the words of Marshall Goldsmith – “What got you Here won’t get you there”.

This year, the key focus of the Summit is to facilitate an exchange of ideas between eminent leaders of Indian and global organizations on the “Codes of Winning in this New Reality”. The Summit will highlight the critical growth enablers that will ensure business continuity and drive momentum across the Industry in the future

1. To highlight the unprecedented developments amidst the COVID pandemic, emerging consumption patterns, and policy dimensions while identifying the major growth enablers which will help drive and transform the FMCG landscape in the future
2. To be held as a signature and impact generating initiative that will showcase emerging trends and new dimensions in the FMCG sector
3. Highlight long term transformative marketing trends in the context of changes in consumer-centric technologies and behavior
4. Showcase contemporary approaches to overcome the challenges posed by disruptive competition and emerging technologies
5. Deliberate upon robust business plans based on the state of the art research and findings